Chapter 525 Shopping in Italy

Ferruccio Lamborghini wanted to prove to Enzo Ferrari that although he was a farmer selling tractors, he could make better sports cars than Ferrari!

Modena, a dozen kilometers northwest, is the headquarters of Ferrari.

Bologna, a dozen kilometers to the southeast, is the headquarters of Maserati.

Three super brands are gathered in a short area of ​​30 kilometers.

Except for Ferrari, which has a large source of funds after being acquired by Fiat and is still doing well, Maserati has changed hands three times.

In 68, Citroën acquired Maserati. In 73, Maserati changed hands again and was taken over by the Italian state-owned company GEPI. In 76, the Maserati Quattroporte III was launched, and it was barely able to maintain its operation.

Only Lamborghini, the company in the middle, has never been acquired by anyone, but it can no longer hold on. A few years ago, South Africa cancelled its big contract with Lamborghini tractors, and Lamborghini ran out of money. Now it is unable to cover its expenses, is heavily in debt, and has gone bankrupt, which attracted Wang Yuanchao.

Wang Yuanchao made too much money from finance, and he would never feel at ease unless he exchanged it for physical goods from all over the world.

And he had always wanted to get into car manufacturing.

It’s just that the big car manufacturers are doing quite well these days, so they can only pick up these niche car companies.

He had money and Lamborghini was short of money, so the two sides naturally hit it off.

Wang Yuanchao not only acquired Lamborghini, but also restored the production of its tractor factory.

He placed the order here on behalf of Sarawak.

Both timber companies and land reclamation companies in Sarawak require a large amount of machinery and equipment.

With so few people, don’t we have to rely on machines?

In addition, the road conditions in Sarawak are very bad, and tractors are also very suitable for the local environment.

Because Wang Yuanchao did not carry out large-scale infrastructure construction.

It is a bit overstepping one's authority to let companies pay for large infrastructure projects, which are the government's business. Unless Sarawak becomes independent from the Federation of Malaysia, Wang Yuanchao will not be able to carry out such livelihood construction.

The people must know that the government is not doing anything! The Malay government has taken all the money!

These factories in Sarawak were also introduced by the Sarawak authorities and parliament under pressure from the Malay authorities!

Coupled with the fact that power company employees act as human trumpets, the Malay authorities’ image among the Sarawakians will become increasingly worse.

Wait until the public’s emotions accumulate more and more, and when the time is right, with a call, Sarawak will be able to lead Sabah to independence!
In addition, in order to enhance the brand awareness of Lamborghini, Wang Yuanchao took two measures!
One is to require Lamborghini to establish a racing team, participate in racing competitions, and expand the company's visibility.

As a time traveler, Wang Yuanchao knows all too well the benefits Ferrari has gained from this event.

Whether or not we can beat Ferrari is another matter, but we must participate in this competition.

Another method is movies. What can increase its popularity better than movies?

It is not realistic to make a "Fast and Furious" movie these days, but the "007" series is a natural promotional platform! For example, the most famous Aston Martin, everyone will associate it with Bond's car. But that is still decades away!
The movie "The Spy Who Loved Me" released in 77 used a modified Lotus Esprit S007. What impressed movie fans the most was its special "amphibious" ability. When the car drove into the sea, it instantly turned into a submarine and moved freely in the sea. The price of this car at the time was as high as 1 US dollars!
Much more expensive than a Lamborghini!

This is the charm of film cultural promotion!

As one of the six major film companies in Hollywood, Wang Yuanchao has a natural advantage in this regard!
From now on, 007’s car will be Lamborghini!
Don’t say British agents can’t drive foreign cars!
You've been to the sky and the sea, and you're still talking to me about foreign cars? They're all the Earth!
Just be handsome!

And the company's founder, Ferruccio Lamborghini, was reappointed as the company's honorary chairman.

After Wang Yuanchao's series of moves, the Lamborghini instantly became full of vitality.

In fact, this kind of shopping spree no longer interests people.

When Wang Yuanchao has so much money, it is just a number, and he is numb to it. Just think about it, he can even plan for the country!
No matter how big it is, no matter how many people there are, isn't it serving the country?

Maybe it's things like this that can make him feel a little excited.

It was a rare trip for him to Italy. In addition to completing the acquisition of Lamborghini, he also met with the editor-in-chief of Vogue magazine and the head of the organizing committee of the Miss Italy beauty pageant.

The former is his professional manager, and the latter is his local beauty pageant business partner, because Miss Universe has to authorize other countries and regions to host it.

They are all industries related to beauty, so there is naturally no shortage of beautiful people to accompany them.

As for whether to have a date after dinner, how could Wang Yuanchao, who had just arrived, casually go on a date with an unfamiliar woman arranged by someone else? If something really happened and he was detained there, he would not know what to do.

After acquiring Lamborghini, the second thing to be acquired is Prada.

The fashion industry changed in the 70s and Prada was on the verge of bankruptcy. In 78, Miuccia (granddaughter of founder Mario Prada) and her husband Patrizio Bertelli took over Prada.

In 1979, Prada launched its first collection of backpacks and handbags, using durable, waterproof and beautiful Pocono military-spec nylon fabric as its material.

Due to the high price and lack of advertising, this series failed to become popular quickly, but it laid the foundation for the success of its future hit products. This was a good time for Wang Yuanchao to acquire and invest.

He knew all those brand-name bags by heart, not to mention that he knew them by heart. He studied fine arts in his previous life, so he was very sensitive to all kinds of bags and clothes.

Plus he has the world's most powerful publicity machine, Hollywood movies, and Hong Kong movies!

It was a collaboration that Miuccia found hard to refuse.

First of all, the other party gives a lot, it is impossible not to be moved.

Secondly, the other party will continue to employ her as the company's president and chief designer, and her family will be able to retain a 15% stake.

Even if things really don't work out, she can quit this business and start a new one.

But she still couldn't bear to quit. She didn't say anything against her will like "this is her grandfather's business so she's reluctant to give it up". The third point was that the other party had huge resources in film and media, which could easily bring a fashion brand to life.

Finally, the other person really understands fashion.

After the cooperation was reached, the other party suggested an inverted triangle metal logo label and made some design optimizations to her products last year, which instantly gave people a refreshing feeling.

Miuccia and her husband judged that this business could be big! They had to board this capital-intensive ship, and it would be a pity to miss it.

For Wang Yuanchao, even if the premium of Prada is doubled today, it is just that. Apart from being a slightly old brand that can tell stories about its age in the future, there is really nothing else to it.

Whether it’s French LV, Hermes, Chanel or Dior, doesn’t he want to acquire them?

But the person is living a good and comfortable life, so I won’t sell it!

The only one who is interested is Cartier!
In 1972, investors led by Joseph Kanoui acquired Cartier Paris and acquired the London and New York businesses in 1974 and 1976 respectively.

Although the other party is still continuing to develop this brand, compared with other family-inherited luxury brands, this brand has the highest possibility.

However, the investment company is still negotiating with the other party, and there is no need for the big boss Wang Yuanchao to come forward for the time being.

After a shopping spree in Italy, I flew back to London to watch the FA Cup final, and Chelsea actually lost 0:1!

This is really disrespectful to his boss. For the sake of this first possible trophy, he didn't even linger in Italy!

Arsenal scored a goal in the first half, but Ferguson did not make any major adjustments to the lineup and ultimately lost the game.

Chelsea fans cursed Ferguson and demanded that he be sacked.

Some threw cans, some threw glass bottles, some lit things on fire, and one even threw out a bag of shit!
Is this how it's going to happen?
Some people climbed over the fence and tried to attack the team's coaching staff...

That is, stadium security has extensive experience in dealing with them.

Also, Chelsea has just returned to English Football League One and is now in the top five of the league and in the FA Cup final. The football hooligans are disappointed, but their expectations are not raised too high.

After venting some anger, it ended abruptly.

Everyone knows the style of football hooligans.

Wang Yuanchao also had to comfort Ferguson.

"Alex, I believe you and I have longed for this victory. But sometimes, the results don't turn out the way we expect.

We still have a lot of time!"

There is no doubt that Ferguson is a tough guy. If the boss scolds him, he will think that the other party does not understand football and is giving blind instructions.

Because this is the most suitable lineup he can arrange at the moment.

No matter how you adjust it, it's just a matter of luck.

But since you're just trying your luck, you might as well take a chance with the best hand. At least the probability is higher, right?
The boss not only did not blame him, but comforted him, making him feel that the boss also understood football. His voice was unconsciously choked with sobs as he said:
"We lacked a little bit of luck. But next time I will be better prepared!"

Wang Yuanchao knows nothing about the deployment of troops. He is just a fake fan. He thinks more than anyone else that the lineup should be changed.

But he knew Ferguson's ability, so sometimes, making mistakes is the price the other party has to pay for growth. All he has to do is to nail Ferguson in Chelsea and keep believing in this man.

When the next day's newspapers were filled with reports criticizing Ferguson, Wang Yuanchao went to have a drink with Ferguson in person.

Although they are both London teams, it does not stop newspapers from making comments and giving advice on how Chelsea should deploy its troops.

Wang Yuanchao just said a few words of comfort, and Ferguson smiled and said:

"Sir, I'm not that fragile. Like you, I have a strong and tenacious desire to win!"

(End of this chapter)