Chapter 463 Brand Marketing, Aircraft Modification

"At this stage, TV advertising is definitely the mainstream, but if Jahwa wants to break through the encirclement of international daily chemical and beauty giants, it can also make more attempts in this regard, especially targeting female groups, which may achieve unexpected results."

Ge Wenyao and Wang Zhuo understood.

Last year, domestic cosmetics sales reached 1400 billion yuan.

Jahwa only has 31 billion yuan, which includes many daily chemical products such as Liushen.

The share of cosmetics is extremely low, but Jahwa is already the strongest cosmetics brand in China.

Herborist’s annual sales are just over 6 million.

Foreign big brands often earn tens of billions or even hundreds of billions.

The huge gap in revenue has led to disproportionate marketing investments between the two parties.

The best advertising resources are always in the hands of big brands, and some even have exclusive agreements with TV stations.

Faced with blockade, domestic brands can only find other ways. The self-media promotion proposed by Guo Yang is undoubtedly a good way.

This bypasses the encirclement of the giants.

Ge Wenyao looked at Wang Zhuo and said, "We should explore more resources in this area in the future, especially the UP hosts of Huinong.com."

Guo Yang said at this time: "There is no need to be so deliberate, you can try it on all platforms."

"Also, we can be bolder in advertising investment. If the funds are insufficient, Golden Harvest can inject more capital."

"Of course that's good!"

Both of them were delighted. Wang Zhuo thought for a moment and asked, "Mr. Guo, do you have any recommendations?"

"Are there any details?"

Wang Zwo immediately asked someone to send a list of the programs and advertising time slots of the major satellite TV stations.

Guo Yang looked for a while and found the densely packed program a bit of a headache, but he still found a program that was somewhat familiar.

"Who is the sponsor of If You Are the One this year?"

"Backgammon."

"Jahwa will be able to obtain the exclusive naming rights next year. The audience of this program is quite suitable for cosmetics."

Among the sponsors of If You Are the One, the only one Guo Yang can remember is Hansu, mainly because it was a bit magical and the controversy caused by this program has been circulating for a long time.

"But Yuze is not suitable. Do you want to consider letting Herborist take over?"

Ge Wenyao hesitated for a moment, "The sponsorship fee for If You Are the One is very expensive, right?"

Wang Zhuo said: "BBK gave 1 million this year, but since the show was aired last year, the attention it received has been very high, so it may get 2 million next year."

"Isn't it a bit high?" Ge Wenyao said, "Besides, Herborist is also a mid-to-high-end brand. Is the brand positioning suitable?"

“It’s worth 2 million.”

Guo Yang pondered and said, "If Herborist is not suitable, we can also let other brands come on board, or establish another mass brand."

"There is no problem with the brand positioning. The target audience of If You Are the One is mainly young women aged 25 to 40. The main thing is marketing costs. If Herborist puts If You Are the One on the market, the brand marketing costs will seriously exceed the budget. It is hard to say whether it can make a profit."

Herborist has annual sales of approximately RMB 6.6 million, and adding a new program with a sponsorship fee of RMB 2 million puts a lot of pressure on it.

"Go ahead, Jiahe can inject capital at any time."

"Mr. Guo, why are you so confident?"

"Believe in your own products. Isn't Herborist also undergoing an upgrade? With good quality and intensive publicity and promotion, what will be the effect?"

Guo Yang made an exaggerated bang, "Explode instantly!"

Ok.

When he met a major shareholder who was willing to pay money, Ge Wenyao was speechless.

Last year, Jahwa's profit was about 3 million yuan, and more than million yuan was handed over to Golden Harvest.

This time, Guo Yang first invested 5 million to revive the twin sisters, and now he plans to continue to invest in publicity and promotion...

Selling Jahwa to Golden Harvest was indeed a wise decision.

In addition to financial support, what is even more powerful is the raw materials. Quanwang Bio's plant extracts have directly raised Jiahua's R&D capabilities to a higher level.

So that the product can be continuously improved.

It is said that women are fickle, so how can cosmetics designed for women remain unchanged?

Guo Yang stayed in Shanghai for three days, investigating the latest situation of Jiahua. After all, he spent more than 50 billion to buy it.

In addition to the listed company Shanghai Jahwa, the other assets of Jahwa Group, such as real estate and hotels, have also appreciated significantly.

As for the cosmetics sector, it should also see an explosion this year.

In May, June and July, the temperature rose everywhere.

Guo Yang also spends a lot of time conducting research, and spends more time on the plane than at home or in the office.

The Yangtze River Delta, the Pearl River Delta, the Beijing-Tianjin-Hebei region, Yunnan, Guizhou and Sichuan, the four provinces of Shanhe... His footprints are everywhere.

"Hey, I want to go abroad."

Guo Yang looked at his car, which was still the Hawker 850, and was well maintained.

But there’s actually not much point in just wandering around the country.

In fact, Jiahe has purchased several new aircraft in recent years, and most recently purchased a Bombardier Global 8000, which is currently the longest-range business jet.

But he never sat on it once.

The main concern is safety.

The Bombardier Global 8000 is a model launched by Canada's Bombardier Aerospace only last year.

He was a little worried that hostile forces might have done something to him, and that they might have caused a lot of damage abroad. He had something on his mind, and was always worried that someone wanted to harm him.

But he has traveled a lot in the country over the years and nothing has happened. Maybe no one suspects that the biological invasion has anything to do with him.

He was just being too suspicious.

Recently, the acquisition of Provimi by the All-King has reached the final stage, so he has considered going abroad again. Guo Yang saw that he had almost accumulated 20,000 points of natural energy. If it didn't work, maybe he should take out the strengthening secret technique that he had kept for many years.

To be honest, he restrained himself, which resulted in Fengkai Agricultural Machinery having to rely on its past achievements over the years. The speed of its own research and development could not match that of cheating after all.

But this thing is heavy industry and relatively sensitive. But when I think of Fengkai’s current drones, it seems to be even more sensitive in the future…

So, it doesn't matter.

If he ever reaches a dead end in the future, he will confess to the country. Anyway, he is the only one who can use the seed store.

When I thought about it this way, the sky suddenly became clear.

"Scared of shit!"

"Uh..." A magnetic voice came from the side, "Boss, who made you angry?"

He is the captain of the crew, Xiong Zhuang. As his name suggests, he is as tall and strong as a bear.

Guo Yang patted the fuselage of Hawker 850 and asked, "Do you want to change the plane?"

Xiong Zhuang's eyes lit up, "That Bombardier?"

"It's more advanced than the Bombardier." Guo Yang said arrogantly, "Maybe you can drive it as a fighter jet!"

"Uh……"

Xiong Zhuang thought Guo Yang was just bragging, smiled, and entered the cabin first.

Guo Yang stroked the fuselage, smiled grimly for a while, and then entered the cabin.

The plane flew to Jiuquan.

This period is the peak tourist season, and there are many flights at Jiayuguan Airport. The plane circled in the sky for a while before starting to land.

From the airport to the road outside, there are many tourists from other places.

On the green Gobi Desert, red hemp flowers have replaced sea buckthorn flowers and become the latest landscape.

Because it is located between two tourist cities, this place has become a veritable internet celebrity check-in spot, and many people come here to visit.

Jiahe’s rooftop farm also attracted many tourists who came to visit.

In the artificial terraces, plants of various colors form a beautiful landscape, and tourists also flock to it.

"Hey, don't stand on it and step on the flowers."

"Those who take photos, be safe."

The staff would shout a few words from time to time, but if you weren't paying attention, some people would still not listen.

Standing on a high place, Lin Keqing was delighted at the popularity of the rooftop farm, but was angry when he saw the plants being trampled.

At this time, several cars drove into the park.

She immediately saw Guo Yang surrounded by the crowd, and the corners of her mouth curved slightly.

Guo Yang also tilted his head to look at the rooftop farm, which at first glance looked a bit like Monet's garden in the anime.

This is very eye-catching in the vast Gobi Desert.

“It’s very popular!”

Qi Ziwen, who came to pick him up at the airport, said, "The Jiahe Hotel is also fully booked. During the May Day holiday, it was hard to get a room."

"The topic of Northwest China has been very popular in the past one or two months, attracting many travel bloggers to check in."

"The location of Jiahe Hotel is very good. There are professional photographers who took photos of the sunrise and sunset of Qilian Mountain and posted them online. Then the hotel became popular. The hotel is fully booked every day during this period."

"In the past month, the average daily revenue has reached more than 200,000 yuan. Next year, we can directly get a star rating."

The Golden Harvest Hotel has only been open for a short time, and many people are surprised that it can achieve this effect.

If the average daily turnover throughout the year can maintain this figure, it will be enough to be rated as a five-star hotel, and the annual turnover will be close to 9000 million.

But it's hard to maintain.

Guo Yang smiled and said, "Since there is such potential, we should continue to improve the hotel's services and facilities. It seems that within a few years, this Gobi Desert will pay for itself!"

A total of about 30 billion yuan was invested in transforming this desert.

Now, the Ji Xiaobai beverage can generate a stable profit of 700 to 800 million yuan every year, and it also has high value-added products such as honey and kenaf tea.

Now there are more hotels and restaurants.

All in all, it may take a few years to recover the cost of transforming the Gobi Desert and investing in the hotel.

The payback period is about ten years.

But this was originally a barren Gobi desert, and being able to transform it is already a great achievement, not to mention that it is a profitable project.

This is already a benchmark project!

The people accompanying him echoed the praise.

Guo Yang was also in a good mood. He stood in front of the gate and looked back, and happened to see Lin Keqing's figure high on the rooftop farm.

She is waving.

Guo Yang also nodded slightly and then walked into the door.

After arriving at the office, Qi Ziwen took the initiative to run tea, while Guo Yang sat on a chair and asked, "Has anyone used Bombardier these two days?"

"No, it lands at Jiayuguan Airport."

"Okay, don't go out for the time being. I'll find someone to check it out."

"Is there a problem?" Qi Ziwen placed a cup of tea in front of Guo Yang, "Should we notify the manufacturer?"

Guo Yang groaned and said, "No, just a simple check. Some equipment may need some adjustments."

Qi Ziwen did not suspect anything.

After he went out, Guo Yang contacted Guan Cheng and Mo Congwei and asked them to send an engineering team over.

In fact, this mainly serves to deceive people and find an excuse to fool the crew.

(End of this chapter)